Setting up A Twitter Account For Local Business
What Every Small Business Needs to Know about Setting up A Profitable Twitter Account?
Jack Dorsey sent the very first Twitter message at 9:50pm on March 21st 2006. Since then, Twitter has become a phenomenon and grown into the one of the most popular social media communities and websites on the Internet.
As well as a being a great place to connect with friends and family, it is also the perfect tool for marketing your business and reaching new customers all around the world.
The reason why Twitter is such a success is because it is so easy to use. Unlike other sites, you don’t need to set up detailed profile pages, post long-winded updates on your account. You simply tweet out a 140-character update, which then leaves you plenty of time to focus on your business while still taking advantage of the massive potential on Twitter.
Growing a loyal following on Twitter is also very easy. In this article we will show you how to set up an effective marketing campaign on Twitter that will significantly increase your profits and maximise your exposure.
How to Set Up Your Account For Twitter Success
It all begins with your Twitter profile. Your profile is the place where potential followers go to learn about you and what you have to offer. 
It is just a simple one page outline that includes a short bio and your website address so potential clients will know where to go if they want to purchase your products or services.
Because your profile page is prime real estate, it is vital that you make it work for you. Set up your page so that those visiting your profile page will be motivated to follow you. You can do that by including a direct link to a specific page on your website that offers free, relevant content.
Most people make the mistake of trying to sell their services or products immediately from this page. However, the most effective campaigns begin with establishing yourself within your market, and you do that offering quality, free incentives that they sign up for. This allows you to be able to keep in touch with them and build a relationship with them so that they will by from you in the future.
Create the landing page exclusively for those visitors coming from Twitter. This will give you the opportunity to personalise their experience and to connect with them on a deeper level.
Ensure that your personality comes across on the profile page. Be genuine and friendly and offer something useful and informative based around your niche. A picture of your face is also recommended as it helps establish trust with your followers.
However, running a social media campaign can be quite daunting and time-consuming for some business owners particularly if they are also running busy their busy offline business as well.
Many businesses have approached us to do Twitter Management, Facebook Management or Social Media Management as a whole because they either don’t have the time or don’t know where to start.
We have numerous packages for you to choose from to suit every sort of business imaginable. We also offer social media training so you can manage your social media campaigns yourself.
Contact us today to see how we can:
- Manage your twitter campaigns to increase your business profits
- Find conversations relevant to your business and engage with potential customers
- Join and contribute to conversations (not wait to be discovered) so that users recognize and trust your brand
- Find which ideas, terms and links are popular with your audience
- Bring people to your Facebook, Blog or website
- Turn people into clients (customers, buyers, readers for example)
If you would like to know more about how we can use twitter to help promote your business, please don’t hesitate to contact us today.
